PizzaExpress Launches 'Storytime with Doughby', on Facebook Messenger

PizzaExpress Singapore has rolled out a generous 25% takeaway discount this circuit breaker and they are serving up the news through a meme-tastic odyssey into some of Hollywood’s greatest hits. However, instead of watching your favourite actors reprise their roles on the silver screen, it’s the poster boy of PizzaExpress’ famous dough ball brigade who will be taking lead, and you will get to assist him with his lines in the brand’s first foray at a whacky, interactive chatbot campaign.

The campaign, currently running on Facebook and powered by Chatfuel, plays out in messenger, and you, the user, will get relive key moments dissected by frames with text cues inserted. Whether you choose to complete the chapter or bail at the start, you will be rewarded with a 25% discount voucher which you may use at payment, when making a takeaway order (available at all restaurants island wide).

Chapter 1: Inception, is now available in May, with the next chapter slated for June 2020 release. Play now at bit.ly/Storytime_Chapter1

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